With her company’s new Chrome browser extension, Reiss has put a bull’s-eye on the tempering words and phrases—just, I think, sorry—that clutter up her emails, undermine her authority, and dilute her leadership capacity. Before midnight on New Year’s Eve, Reiss wants to get 10,000 other women to pledge to ban these words from their emails, too.
The Just Not Sorry extension, which is downloadable at the Chrome app store, underlines self-demeaning phrases like “I’m no expert” and qualifying words like “actually” in red in Gmail like they’re spelling errors. Hover your mouse over the red words, and you’ll see explanatory quotes from women like Tara Mohr (“‘Just’ demeans what you have to say. ‘Just’ shrinks your power.”) and Sylvia Ann Hewlett (“Using sorry frequently undermines your gravitas and makes you appear unfit for leadership.”).